KNOWLEDGE. INSIGHT. IDEAS. A CLASSROOM FOR THE INDUSTRY HBA's renowned conference program gathers the brightest minds in the business to discuss topics that are most relevant to beauty professionals. The conference program has been re-designed to allow marketing and technical professionals to attend any of the session tracks in order to facilitate the cross fertilization of ideas based on both "market pull" and "technology push". Covering the most pertinent marketing topics and the latest in product development, the HBA Conference Program offers an unprecedented learning experience.   THE MARKETING CONFERENCE PROGRAM: Platforming your Brand and Products The Marketing Conference Program provides the latest information on marketing and strategic brand development, packaging, design, and display experts as well as industry trends and forecasts. The Marketing component covers a wide array of general topics applicable to a core audience, as well as more targeted sessions on display (point of purchase) and packaging. THE TECHNICAL CONFERENCE PROGRAM: Where New Products Begin The Technical Conference Program enlightens attendees on the latest high performance and active ingredients, research, scientific findings and technologies that are impacting and redefining product development in skin care, hair care, color cosmetics, and personal care. The technical program will also feature the 2nd Annual HBA International Safety & Regulatory Summit. THE NATURALS CONFERENCE PROGRAM: Cultivating the Beauty Market from the Inside Out The Naturals Conference Program platforms beauty from the inside out. Addressed during the sessions will be the latest consumer trends and insight into a new generation of products and services that target wellness and beauty as well as environmental and green economy issues which is important to today's society. Advance topics that will be covered include natural preservatives, ingestible for beneficial beauty, nutraceuticals, organic ingredients, botanical extracts, as well as nanotechnology.