Executive Creative Director & Managing Partner, Kaleidoscope
Brand Development Sessions
Brand Development sessions include:
|Beauty Meets Brand Value|
Wednesday June 19, 2013
Winning in the Aisle: Making an Impact on the Shelf
Shelf Impact is the ability of a package to create stopping power. Consumers spend 2-3 seconds at shelf determining what to buy and therefore the packaging must quickly and efficiently communicate its message to the consumer. Through shopper research, eye-tracking studies and brand case studies, attendees will learn how to: design packaging to perform on shelf, create effective POS materials to help close sales, and optimize in-store opportunities to connect with shoppers. This session will provide you with new thinking and approaches to driving relevance through packaging.