HBA Online Education

 

 

HBA Online Education

 

Online education is just one of many ways HBA helps share information with beauty and personal care professionals, industry leaders and suppliers. Join us from the comfort of your home or office as we provide the resources, techniques and skills to assist in profitable business decisions.

On Demand Webinars


Fashion Week Recap Webinar: Beauty Trends for Spring & Fall 2013
Original Air Date: February 27, 2013
Minimalist, color blocking, glitter, lacquer, and big hair? What beauty trends from New York Fashion Week will capture consumer attention? In this live Webinar from HBA Global, find out what looks, colors, and techniques from the recent NYFW will dominate make-up, lips, nails, and hair styles and influence future product development plans.
Cost: $97

Retail and Distribution Trends
Original Air Date: December 18, 2012
Beauty is being redefined by changing retail distribution and access to products, mass and premium polarization and new way of consuming beauty in terms of products cross-over, fashion credentials and added technology. Join Claire Moulin, Departmental Research Analyst at Euromonitor International, as she looks at the challenges and opportunities ahead for cosmetics, toiletries and fragrances as the rules of consumption get re-invented using consumption trends and key examples from around the globe.
Cost: $97

Made in the USA: Winning Global Consumer Appeal: Video Recap from HBA
Original Air Date: November 13, 2012
From all-natural formulators and advanced scientific-forward labs, to retro 100% environmentally friendly materials or technically advanced package designs, "Made in the USA" is proving to be the #1 decision making factor for many HBA customers today. Hear from an Award Winning Brand Package Design Team, as well as one of the Top Formulating Labs of "indie" and Established Beauty Companies why American products are global winners.
Cost: $97

On Demand Webinars

 
The Building Blocks of Digital Strategies:
Video Recap from HBA
Original Air Date: August 21, 2012
Join us for this video recap from HBA discussing the building blocks of digital strategies. How do you harness digital culture as a beauty brand? What steps do you need to take? What platforms do you need to be on? Hear from some of today's leading innovators on leveraging digital culture towards the creation and promotion of your brand. Featured speakers will be available for live Q&A following the video presentation!
Cost: $97
 
 
Social Media for the Beauty Industry:
Using Social Media to Promote Your Brand, Products & Services
Original Air Date: February 28, 2012
In this webinar, we discuss the tools to help promote your business, how social media platforms raise brand awareness and strategies to increase click to purchase ratios. Come away with industry statistics, best practices on what's working and what's not, and how to successfully use social media to impact your beauty company.
Cost: $97
 
 
Virtual Beauty Retail: Video Recap from HBA
Original Air Date: January 31, 2012
In this video, a panel of leaders in the world of virtual beauty will discuss some of the options for beauty retail outside the traditional bricks-and-mortar model - what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer, and more.
Cost: $97
 

 

On-Demand Webinars


The Quest for Quantification:
Proving Design's Return on Investment
Original Air Date: December 20, 2011 
Brand identity design can be quantified! Learn how to structure the process of empirically and unequivocally proving brand design's ROI, how and when design's specific bottom line impact can be isolated from that of all other marketing communications, how to "position" the results to executive management and how to use this information to quantify all design best practices.
Cost: $97

 

Skincare Market Trends: Video Recap from HBA
Original Air Date: November 17, 2011
This video recap from HBA provides you with all the latest and best data on the skincare market from what are the trends in the category today, who's buying and where and why, and how to plan ahead for a future in which anti-aging skincare products will play an ever more prominent role.
Cost: $97
 

HBA Digital Events

 
HBA brings you beauty industry experts and top-notch educational programming—right from your own computer! The HBA Virtual Event featured highlights from HBA Global Expo & Conference plus unique new content!
 
2012 Digital Event: Accelerate Business
Original Air Date: September 27, 2012
Cost: Free
 
2011 Digital Event: Reconnect
Original Air Date: September 21, 2011
Cost: Free