On Demand Webinars
The Building Blocks of Digital Strategies:
Video Recap from HBA
Original Air Date: August 21, 2012
Join us for this video recap from HBA discussing the building blocks of digital strategies. How do you harness digital culture as a beauty brand? What steps do you need to take? What platforms do you need to be on? Hear from some of today's leading innovators on leveraging digital culture towards the creation and promotion of your brand. Featured speakers will be available for live Q&A following the video presentation!
Social Media for the Beauty Industry:
Using Social Media to Promote Your Brand, Products & Services
Original Air Date: February 28, 2012
In this webinar, we discuss the tools to help promote your business, how social media platforms raise brand awareness and strategies to increase click to purchase ratios. Come away with industry statistics, best practices on what's working and what's not, and how to successfully use social media to impact your beauty company.
Virtual Beauty Retail: Video Recap from HBA
Original Air Date: January 31, 2012
In this video, a panel of leaders in the world of virtual beauty will discuss some of the options for beauty retail outside the traditional bricks-and-mortar model - what virtual retailers are looking for, different models for success, and how to capture the short attention span of the digital-age consumer, and more.