International Track

 

Wednesday 29th June
3:15pm - 4:30pm

I-07: Mexico and Brazil: Cosmetics in Central and South America

In this session, you'll get a marketing-eye view of some of our closest neighbors in the global world of personal care. The session will touch on trends, customer expectations, and major application areas, along with a case study of marketing cosmetics in Brazil, providing you a path to follow for success in the fastest-growing markets of Central and South America.