CRITERIA FOR SUBMISSIONS:
Products that are eligible have or will be introduced for retail either domestically or internationally from June 1, 2012- June 30, 2013. Please note: If selected as an IPDA finalist, complete marketed product samples are required.
Entries in the Mass Category are considered by their price point and channels of distribution that include, but not limited to: Drug stores, mass merchandisers, warehouse centers, pharmacy chains, etc.
Entries in the Prestige Category are considered by their price point and channels of distribution that include, but not limited to: Department Stores, Spas, Salons, Specialty Stores, In-Store Boutiques, Internet, and Television, etc.
All entries are submitted to the IPDA Voting Committee, composed of designers, suppliers and marketing companies and trade media. The Voting Committee selects the finalists and winners, up to four in each category, and base their judging on the following criteria:
· Design Concept
· Creative Use of New Materials, Components and Decorating Processes
· Technical Competency
· Effective Brand Messaging
Please Note: Suppliers, designers and agencies submitting products for the HBA IPDA must have permission and approval from the brand manufacturer to submit products and provide samples if selected as a finalist.