Katie Welch is a proven marketing communications professional and a true beauty junkie. She currently serves as the global vice president of communications and QVC spokesperson for Bliss.

Prior to joining Bliss, Katie was a senior vice president in the consumer marketing division of Weber Shandwick, where she created marketing communications, media relations and digital communications strategies for clients such as Unilever (personal care brands), Microsoft Asia Pacific, Amazon, and Polaroid. She began in the internal public relations department of Victoria’s Secret Beauty and grew her career within leading boutique beauty and large-scale PR firms. Follow her on Twitter: @katiewelch.