Kelly Kovack is Co-Founder/CEO of Purpose-Built a multi-disciplinary consulting firm with deep experience and knowledge in marketing, branding and design. As brand engineers Purpose-Built employs a solid foundation of strategic brand architecture to create new products or market existing ones. Kelly has a proven track record of launching and Building successful brands as Managing Director of the Bliss Catalog, Vice President of Marketing MD Skincare, Co-Founder Rescue Beauty Lounge and Co-Founder Odin Fragrances.