Linda Carroll

Linda Carroll is an expert in “cultural mapping” and how it relates to the use of color and special effects in packaging and consumer goods across multiple industries. Carroll has more than 30 years of experience in rigid and flexible packaging, as well as colorants and specialty additives.

As Color Insight Manager at Ampacet, she works with consumer goods companies to support color selection in brand launches, the repositioning of current brands and is responsible for the annual AmpaVision forecast of color.

Carroll enjoys Chairholder status with the international Color Marketing Group and is a member of The Color Association and several other international color, industry and futurist organizations.

At HBA 2011, Linda spoke in session M-02: Design Trends: Keeping Ahead of the Curve.