As a marketing strategist and brand creator for the past twenty-five years, Linda has developed enduring brands from strategic concept through creative execution for a wide range of best in class consumer organizations. As Vice President of Strategic Consulting for NMI, Linda integrates health, wellness and sustainability trends into the brand identities and product offerings of clients including Nestlé, Coca Cola, McCormick, Bausch & Lomb, Honest Tea and Canyon Ranch. Linda received a B.A. in Art History and Political Science from Ithaca College and is a Professor of Brand Strategy and Account Planning at the University of the Arts in Philadelphia.