Tuesday 28th June
10:15am - 11:30am
M-01: KICKOFF SESSION: A Random yet Interrelated and Hopefully Somewhat Interesting Conceptual Perspective on Doing Things Differently in Marketing, Communications, and New Product Development
Despite all the new tools available to markers and the thousands of new products launched every year, the level of sameness is as great as ever. Perhaps it’s because there are so many new tools, perhaps it’s because we don’t fully understand them, or perhaps it’s because we follow models and copy rather than create. Regardless, Mike Indursky, Ty Montague and Kevin Kells take you through this extremely provocative look at doing things differently as the key to success to marketing, communications, and new product development.
