8:00am-9:00am

KEYNOTE SPEAKER: Ellen Sideri,
Founder & CEO, ESP Trendlab

“PRISM PRINCIPLE”
The Prism Principle explores how to identify the fragmented individual in a complex and confusing world. The consumer today must be treated differently than 5 years ago when the packaging or label of a product could impact different people in the same way. Today's market is unified by the "global brain" where mediums of communication and mixed messaging are present more than ever before. The consumer is connected, conscious, passion-driven, trans-cultural, multigenerational and possesses a myriad of flavors, passions and emotions.

SESSION LEADER: Christopher Lyons,
Publisher, PACKAGE DESIGN Magazine

John Delfausse, VP Global Package Development, Chief Environmental Officer, Estee Lauder Corporate Packaging

‘HAVE IT YOUR WAY - Why Prestige Packaging Can Be Sustainable”
In today's world sustainability is the new buzz word. Sustainable packaging is not only the right thing to do for the communities we live in, but it is thought to be a critical element for the success of the corporation. The packaging industry is beginning to adopt the principles of Cradle to Cradle design and Zero Waste. These concepts are especially relevant to prestige packaging. Working with our suppliers, designers and communication teams, we have the ability to create WIN-WIN-WIN solutions that enable us to deliver package designs which are not only sustainable, but also of high quality and impact.

Ronald de Vlam, Partner, Webb Scarlet deVlam

“DESIGNERS' CORNER: with Ronald de Vlam and Guests”
90 minutes on what gets a designer out of bed, what are the issues of the day and how are we tackling these. A group/panel discussion with industry professionals in the design field where we try to probe about the new trends, retailer requirements, green and sustainable directives and brand imperatives. We will try and reveal our worlds and passions in a day where the demands on design delivering the ROI is getting evermore critical.

Panel:

Liz Grubow, Vice President – Global Creative Director, LPK Design
Murphy Mongeon, Cosmetics Design Manager, Procter & Gamble – CoverGirl Brand
Yasmin Siddiqi, Global Cosmetics Market Strategy Manager, DuPont Cosmetic Solutions

2:00pm-2:30pm

Don Hopta, VP Sales & Marketing, Klocke of America, and
John Samman, National Account Manager, Klocke of America

"REACH FOR THE CLOUDS: Sampling That Reflects Your Brand Image"
All the time and money expended in launching your New Brand from concept, formulations, design of bottles, shoulders, caps, colors, graphics, cartons, legal copy, etc. are lost when the first product you place in the hands of the consumer reflects none of your hard work placed in the Brand Launch. The first and most lasting image of your New Brand, the Sample, has most always been an afterthought. Learn about the impact of Sampling on your market, the pitfalls in getting the product into the consumer’s hands on time and the options available for all Marketing Budgets. Discussion will include generic low cost sampling techniques in addition to the more prestige end of formed samples which replicate your exact retail package providing instant Brand recognition for your product.

Joshua Onysko, Founder & CEO, Pangea Organics

“HOW TO REINVENT THE BANANA PEEL: Packaging the Way Nature Intended”
Sustainability has always been the North Star for design in packaging. It is a good focal point to move towards keeping in mind that it will never fully be reached. Onysko will explore the concept of "Biomimicry" and how it will help us to understand the role nature plays in aiding humans to evolve our design processes in order to reach new heights in true sustainability, inevitably resulting in building the history of the future not only for consumer packaged goods but also for humanity.
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Francois Sabate, President, Pochet of America

“GLASS PACKAGING TRENDS: Flanker and Faster”
This session will explain how flankers are used to increase brand awareness and enhance sales of the master brand. This fast growing product segment has been developing rapidly since the early 2000’s. What’s in it for glass companies? Potential incremental volume and sales, a more proactive role in the package development phase. What’s in it for the customers? Glass decoration innovation with more creative options to choose from and reduced tooling charges.