Sarah Williams

Sarah is one of the world’s design explorers, leading her adventurous team to find inspiration from around the globe and unearth interesting solutions to challenges. Recent global projects include bringing wellness to life in a luxurious way for Westin, and creating skin-care conscious packaging for Schick. She has led creative development of La Senza Beauty for Canada’s leading lingerie retailer that has spanned over 150 products in the past two years.

During Sarah’s career at Landor New York, she helped create the Song Airlines brand for Delta and designed the identity for Blackberry, the world’s most addictive technology brand.

At HBA, Sarah is speaking in the session M-02: Design Trends: Keeping Ahead of the Curve.