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Achieving Well-Being: The New Paradigm

Time
Tuesday, March 4, 2008: Room 1E-12
8:00am-9:00am
Continental Breakfast
9:00am-9:05am
Introduction of Keynote Speaker: Meyer R. Rosen,
Chief Scientific Advisor, HBA Global Expo, President, Interactive Consulting Inc.
9:05am-9:50am
KEYNOTE SPEAKER: Laurent Gilbert,
Global Director of Raw Materials and Advanced Research, L’Oréal, France

"FOSTERING INNOVATION IN A GLOBAL CONTEXT RELATIVE TO CHARACTERIZATION OF SKIN AND HAIR IN VARIOUS REGIONS OF THE WORLD"
For the cosmetic industry, it is vital to continually renew and transform one's business. We must respond to the ever more sophisticated needs of our customers in an extremely rich and diverse global market. L'Oréal is dedicating the skills of its team members to achieve this vision. We develop our skin and hair knowledge from all over the world in order to be able to offer tailor-made products. We are working to combine our technological skills with the expertise of our suppliers and the scientific community in order to meet consumers' expectations.
Tuesday, March 4, 2008: Room 1E-15 Track 1
9:55am-11:20am
“NEW TECHNOLOGY YOU HAVE BEEN WAITING FOR: PART 1”
Consumers demand products that work and contain natural alternatives. To satisfy these increasingly sophisticated requirements, pressure is on for cosmetic manufacturers to generate new technologies that enhance the use and effectiveness of natural products for skin care. This session will cover unique sebum absorbing-delivery system combinations, plant derived DNA technology required to deal with proving product authenticity and foiling counterfeits, a novel, easy to use encapsulation technology developed to protect and enhance a variety of actives and an inside look into the secrets of formulating successfully with natural products.
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9:55am-10:00am: SESSION LEADER: Susan Jordan,
Application Development Leader, Amerchol-Dow

10:00am-10:20am:
“Sebum Absorbing Delivery System Combination”

Susan Jordan, Senior R&D Application Development Leader, Dow, USA

Abstract: TBD

10:20am-10:40am:
“DNA Technology Derived from Plants: Proving Authenticity, Product Integrity & Foiling Counterfeits”

James Hayward, CEO, Applied DNA Sciences

Abstract: TBD

10:40am-11:00am:
“Multilamellar Vesicle Encapsulation for Skin Care Applications: A Novel Technology Using Ethylene Oxide/Butylene Oxide Diblock Copolymers”

Edward DiAntonio, Senior R&D Application Development Leader, Dow, USA

Abstract: TBD

11:00am-11:20am:
“Formulating with Naturals: Insider Tips”

Lakshmi Prakash, Ph.D. and Muhammed Majeed, Ph.D., Sabinsa Corporation, USA

Abstract: TBD

11:20am-11:35am
Exhibits/Networking Break
11:35am-12:40pm
“NEW TECHNOLOGY YOU HAVE BEEN WAITING FOR: PART 2”
Modern Medical Science Meets Innovative Cosmetic Technology: Need to gain insight on the latest technical innovations and launch your new product? Learn from evidence-based research reviewed in this presentation. Today’s savvy consumers want products that deliver results. This session will focus on novel discoveries: ingredients effective at the molecular level, a breakthrough formulation for aesthetic eyelash enhancement and hydroxide-releasing agent technology to change the 5 billion dollar alpha-hydroxy skin care market.
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11:35am-11:40am: SESSION LEADER: Susan F. Lin, M.D., President, La Canada Venture

11:40am-12:00pm:
“Biochemicals from Red Microalgae: Cosmetics & Personal Care Products”
Professor Shoshana Arad
, Ben-Gurion University, Israel

Abstract: TBD

12:00pm-12:25pm:
“Great Expectations: Eyelash Enhancement Properties of Topical Dechloro Ethylcloprostenolamide”

Susan F. Lin, M.D., President, La Canada Venture, Canada

Abstract: TBD

12:25pm-12:40pm:
“New Actives Booster Supercharges Cosmetics Bases with Zero Irritation”
AmeAnn DeJohn,
Consultant, Dermatrends & Cosmetics Manufacturing Partner, USA

Abstract: TBD

12:40pm-1:25pm
Lunch