Why Visit? HBA is the definitive event for the cosmetic, fragrance and personal care industry. In 1993 HBA Global Expo was launched as the only event in North America to address the marketing, naturals and technical needs of the entire beauty industry. For 15 consecutive years, the show has created an international marketplace bringing together suppliers and buyers in the beauty industry's number one marketplace -- New York City. HBA Global Expo and Educational Conference offers attendees an unparalleled opportunity to: Discover What's New Evaluate International Products and Suppliers Keep Abreast of Industry and Market Development and Trends Network with Peers Develop New Business Contacts Through inspiring keynotes, thought-provoking educational conferences and Master Classes, comprehensive exhibition floor and hands-on access to hundreds of new products and innovations, attendees at HBA will receive unequaled learning opportunities. After three days, attendees will return to their organizations inspired and empowered to succeed. Register on-line and receive: Complimentary Admission to Exhibit Floor for Three Full Days Complimentary Admission to the Keynote Address, the Exhibit Floor Presentation Theater, International Package Design Awards Exhibit and New Product Showcases HBA Show Directory